Jan Ulrik Holsten

Pricing is one of the most powerful but often underestimated levers for increasing profits and company value. Even small changes can have a big impact: a price increase of just 1% can boost operating profit by up to 11% with the same sales volume. In contrast, a price reduction of 5 percent requires a rather unrealistic sales increase of around 19 percent if profits are not to plummet. Artificial intelligence (AI) is now putting pricing back on the agenda for small and medium-sized businesses. In this interview, enomyc experts Jan Ulrik Holsten and Franz A. Wenzel explain how AI is changing pricing and what options this opens up for companies.

It is not only consumers who research product features, prices, and customer reviews online before making a purchase; SMEs have long been doing the same. The information monopoly that salespeople once enjoyed has given way to digital transparency. This has many advantages for buyers, but it also forces suppliers who want to grow to revamp their sales processes. enomyc author Jan-Ulrik explains how the role of sales must change and what contribution it must make to successful customer acquisition.

With his “tariff hammer” announced a few days ago, US President Donald Trump has exceeded even the worst fears regarding his trade policy. Even though he has since backtracked somewhat, experts fear a global recession if the measures are implemented as announced. One thing is clear: German SMEs that sell their products all over the world will also suffer from the high tariffs. This is a good opportunity to further enhance your own competitiveness, says enomyc author Jan Ulrik Holsten. In part 2 of his “Trump 2.0” article, he explains what companies can do to optimally prepare themselves now.

The re-election of Donald Trump as US president and the associated announcements, some of which are drastic, pose major challenges for German SMEs. While the global world order is being torn apart by agreements between Trump and Putin to end the war in Ukraine and the relativization of NATO's alliance commitments by his “vice president,” the economic consequences of planned or already implemented measures for German SMEs are coming into sharper focus. Despite all the justified fears, enomyc author Jan-Ulrik Holsten is convinced that those who set the right course now will not only be able to avert damage, but also focus on new opportunities.

In the first part of his guide to crisis prevention , enomyc author Jan-Ulrik Holsten outlined the patterns that many corporate crises follow and the hurdles that need to be cleared for effective prevention. A significant challenge lies in turning data into actionable insights. In the second installment, he delves into this process, using early risk detection systems as an example to demonstrate their pivotal role in overcoming this barrier.

Marie Kondo has become a globally celebrated icon of organization with her decluttering tips, and her books have been translated into 27 languages. However, decluttering is not just beneficial at home; it can also be highly advantageous for businesses. SMEs can leverage regular assortment optimizations to significantly enhance their market position. Although his name hasn't become a verb like Kondo’s, enomyc author Jan Ulrik Holsten is an expert in corporate decluttering. In this article, he shares some of his insights.

In recent months, the labor shortage in Germany has dominated headlines, but now, a flurry of layoff announcements has taken center stage. Many medium-sized enterprises are compelled by increasing profit pressures to optimize their operational processes. A frequently overlooked area is overhead. Experience shows that many mid-sized companies carry unnecessary overhead costs. Potential savings in the overhead sector typically range from 15 to 18 percent. enomyc author Jan Ulrik Holsten outlines the optimal approach to overhead cost reduction and explains why customer satisfaction must always be a priority.

Hope motivates, but in a crisis it can make things worse. Why restructuring depends on sound analysis and reliable data, explains enomyc Partner Jan U. Holsten.