play video
Skip to content
Consumer Goods and Retail

Consumer Goods and Retail

AI and Automation: The Future of Commerce.

Dynamics of Change

The world of consumer goods and commerce is constantly in flux, shaped by a variety of trends that influence consumer behavior and market dynamics. From the increasing importance of sustainability to the integration of AI and automation, the range of developments presents businesses with new challenges and opportunities.

As consumers increasingly prefer sustainable products and services, companies face the challenge of adapting to this demand while remaining competitive. Artificial intelligence and automation are playing an increasingly significant role in both personalizing customer experiences and optimizing operational processes. The integration of omnichannel strategies and the use of data analytics will be crucial in meeting the ever-changing requirements of consumers.

On the Rise: Regenerative Business Models

In an era where sustainability plays a dominant role, regenerative business models and sustainable subscription models are gaining importance. The trend towards the 'new local' shows that diversity and variety are also sought after in physical retail. Meanwhile, online commerce is not only getting faster but also higher quality and more sustainable. Zero Waste Design and Sustainable AI are examples of innovative approaches that help companies operate more sustainably while remaining competitive.

Jan Ulrik Holsten
Jan Ulrik Holsten, Partner Berlin

»Commerce in Transition: Ignore Omnichannel and Personalization at Your Own Risk!«

Omnichannel and Personalization: Investments for the Future

Despite the myriad of opportunities arising from current trends, companies also face numerous challenges. The increasing price pressure in the FMCG sector requires clear positioning and differentiation of branded products from private labels. Simultaneously, retailers must find the balance between attractive prices and relevant margin contributors to secure their profitability. Integrating omnichannel strategies and personalizing customer experiences require significant investments in technology and infrastructure. However, for retailers, this is also an opportunity to stand out from the competition and build a more loyal customer base. It allows companies to respond more flexibly to changing consumer needs and provide a consistent, personalized shopping experience that encourages customers to return repeatedly.

From AI to Data Analytics: Solutions for Commerce

To successfully meet the challenges of the changing market, it is crucial to develop innovative solutions and test new business models. By leveraging data analytics, AI, and other technologies, companies can gain a deeper understanding of their customers and enable personalized interactions in real time. This can strengthen customer loyalty, increase conversion rates, and ultimately lead to higher revenue.

From the integration of AI and automation to the use of data analytics and omnichannel strategies, there are numerous approaches that can help companies operate sustainably while staying competitive.

Equipped for the Future

In a time of constant change, it is crucial to be flexible and adaptable and to develop innovative solutions that enable companies to meet the evolving demands of the market. From developing sustainable business models to integrating AI and automation, we offer tailored solutions that can help companies secure long-term success.

Contact us today to learn how we can help you prepare your business for the challenges and opportunities of the changing consumer goods and commerce sector.

Consulting services

enomyc arrow

Real Estate

Real estate-specific consulting and tailor-made solutions.

enomyc arrow

Digital Strategy

Transforming business models and creating competitive advantages through digitalization.



Industry experts

Sebastian Spehr

Sebastian Spehr


Marc Fahrig

Marc Fahrig




Leverage industry-specific insights and strategies that propel your business objectives forward. We offer solutions precisely tailored to the unique challenges and growth opportunities of your industry.


Activate Business Growth

Maximize your business growth and secure long-term success through strategic consulting in Strategy & Corporate Performance, Financial Advisory, Corporate M&A, Real Estate, and Digital Strategy.


Get expert insights now!

Subscribe to our newsletter