Franz A. Wenzel

For Franz A. Wenzel, Managing Director USA, the last five months in Anderson, South Carolina have felt like an entire year. Born, raised, and educated in the US, our consultant has returned to the US after nearly two decades abroad in both Germany and Europe, at large—as a consultant for German SMEs in the Upstate boom. What are his impressions after five months in the southeastern US? Has his focus shifted? And what questions does he frequently encounter from German companies expanding into the US? From risks to future prospects: an honest, personal, and practical insight.

With the opening of its US office in Anderson, South Carolina, enomyc is taking an important strategic step in international consulting. In an interview, founder Martin Hammer and Managing Director Franz A. Wenzel explain why local American consulting expertise is a key success factor for the US market, what differences between European and American corporate and work culture are decisive, and how enomyc will provide even more targeted support to medium-sized companies in their global core markets in the future.

Pricing is one of the most powerful but often underestimated levers for increasing profits and company value. Even small changes can have a big impact: a price increase of just 1% can boost operating profit by up to 11% with the same sales volume. In contrast, a price reduction of 5 percent requires a rather unrealistic sales increase of around 19 percent if profits are not to plummet. Artificial intelligence (AI) is now putting pricing back on the agenda for small and medium-sized businesses. In this interview, enomyc experts Jan Ulrik Holsten and Franz A. Wenzel explain how AI is changing pricing and what options this opens up for companies.

Only a fraction of German companies use blockchain in their daily practice. Does blockchain technology create more problems than solutions? Or does the decentralized system actually hold untold opportunities? How do companies benefit from stablecoins and DeFi? And how can blockchain solutions be implemented in German SMEs? Technology expert Franz A. Wenzel, Director at enomyc, answers burning business questions.

US corporations such as Amazon and Walmart want to revolutionize the payment system. According to recent reports, they are working on minting their own digital currencies –Stablecoins. These promise faster payment processing, lower transaction costs, and complete control over payment flows. This is reason enough for German SMEs to take a closer look at the technology, say Franz Wenzel, Stella Weisser, and Tom Agsten from enomyc. The three have been working on blockchain and crypto topics for a long time and were on site at the Berlin Blockchain Week 2025 (BBW) to discuss and interact with other teams about the current trends and applications. In this article, they explain what is behind this trend toward digital payments—and how blockchain, Web3, and digital currencies is being translated into real business models.

Disruptive technologies such as genAI are becoming increasingly important in the business world. This presents the upper midmarket segment with the challenge of not only understanding these technologies as a trend, but also applying them in practice in order to best increase efficiency and innovative capacity. Concerns that the barriers to entry are too high for SMEs are unfounded, says head of innovation at enomyc and author, Franz Wenzel. A certain amount of preparation and training is essential, however, a strategy for AI integration that has been worked out down to the last detail is not necessary from the get go. He is convinced that two factors are much more decisive: Understanding. And time.

Let's be honest: new technologies and ground-breaking innovations are topics that most of us would expect to find in Silicon Valley rather than in German SMEs. The long list of German SMEs whose products and solutions are in demand all over the world shows that this is not the whole truth. The secret of their success: above-average innovative strength. The Top 100 competition honours precisely such companies. This year, enomyc is also among the winners. How is innovation "organised" there and how do customers benefit when their consultancy is innovative? We talked about this with Julia Hammer, COO and Managing Director, and Franz Wenzel, Director at enomyc.

Limited content, static and restricted to heavy, stationary workstations. What these words evoke from times past was a novelty back in the 1990s: Web 1.0. While hardware shrank and connections improved, the mobile Internet grew. The 2000s brought about Web 2.0 and with it dynamic, interactive communication via social media and communities. And now? We are on the brink of Web 3.0: Decentralized, anonymous Internet, built on the blockchain. The age of cryptos, NFTs, DAOs and the metaverse has begun. The possibilities? Limitless, they say. But what exactly is the metaverse? What effect does it have on businesses? For which industries can it become highly interesting and which scenarios already serve companies as an assessment? An outlook with Franz Wenzel, Director at enomyc.