Director, Head of Business Development & Sales
Strategy & Corporate Performance
2025 was a challenging year—and a year of professionalization. Many small and medium-sized enterprises (SMEs) refined their business models, adjusted their financing strategies, and tackled technological change more actively than in previous years. We talk to enomyc founders Martin Hammer and Uwe Köstens about key developments and what will be crucial for SMEs in 2026.
Strategy & Corporate Performance
With the opening of its US office in Anderson, South Carolina, enomyc is taking an important strategic step in international consulting. In an interview, founder Martin Hammer and Managing Director Franz A. Wenzel explain why local American consulting expertise is a key success factor for the US market, what differences between European and American corporate and work culture are decisive, and how enomyc will provide even more targeted support to medium-sized companies in their global core markets in the future.
Strategy & Corporate Performance
The pharmaceutical industry is at a turning point. While global demand for active pharmaceutical ingredients (APIs) is rising, more and more medium-sized manufacturers in Europe are coming under pressure. Skyrocketing location costs and crippling regulations, as well as dependence on Asian suppliers, are making life difficult for them. The market is growing, but not for everyone. In their article, Dr. Stefan Frings and Marius Stenzel explore why some companies are constantly losing ground despite rising demand and what they can do now to adapt their production, supply chains, and organization to the new challenges.
Strategy & Corporate Performance
Do you buy premium brands and save money at discount stores? Recent studies show that Germans have become even more price-sensitive. At the same time, however, the market volume for luxury goods is also growing. Manufacturers and retailers are under pressure: how can they strike the right balance between price sensitivity and customer loyalty? Marketing expert Peter Klein believes that companies should focus on the value of their products. However, most companies lack a clear, professional pricing strategy developed by a specialized pricing team. How can this be improved?
Strategy & Corporate Performance
Pricing is one of the most powerful but often underestimated levers for increasing profits and company value. Even small changes can have a big impact: a price increase of just 1% can boost operating profit by up to 11% with the same sales volume. In contrast, a price reduction of 5 percent requires a rather unrealistic sales increase of around 19 percent if profits are not to plummet. Artificial intelligence (AI) is now putting pricing back on the agenda for small and medium-sized businesses. In this interview, enomyc experts Jan Ulrik Holsten and Franz A. Wenzel explain how AI is changing pricing and what options this opens up for companies.
Strategy & Corporate Performance
Large OEMs have to do it, as do medium-sized companies whose plants in one region are underutilized while customers in another market cannot be supplied quickly enough. Whether large or small, virtually all companies have to continuously adapt their production capacities to changing requirements. In a world where what seemed like an ironclad rule yesterday may no longer apply tomorrow, this is no easy task. In their article, enomyc experts Max Stehr and Christian Zeller explain what companies should pay attention to and why involving an experienced partner at an early stage can avoid a lot of unrest, friction losses, and often also costs.
Digital Strategy
Only a fraction of German companies use blockchain in their daily practice. Does blockchain technology create more problems than solutions? Or does the decentralized system actually hold untold opportunities? How do companies benefit from stablecoins and DeFi? And how can blockchain solutions be implemented in German SMEs? Technology expert Franz A. Wenzel, Director at enomyc, answers burning business questions.
Strategy & Corporate Performance
The wind energy market in Germany is racing from one record to the next. Never before have so many permits for new turbines been issued as last year. Almost a third of electricity is now generated by wind power. Nevertheless, the industry is not a sure-fire success. This is not only because the market is often as volatile as the winds that blow. Growing competition from Asia is also putting pressure on companies. In their article, enomyc authors Dr. Stefan Frings and Viola Damberg take a look at the most important current developments and outline how suppliers can best equip themselves for the increasingly harsh winds of competition.
Strategy & Corporate Performance
2025 was a challenging year—and a year of professionalization. Many small and medium-sized enterprises (SMEs) refined their business models, adjusted their financing strategies, and tackled technological change more actively than in previous years. We talk to enomyc founders Martin Hammer and Uwe Köstens about key developments and what will be crucial for SMEs in 2026.
Strategy & Corporate Performance
With the opening of its US office in Anderson, South Carolina, enomyc is taking an important strategic step in international consulting. In an interview, founder Martin Hammer and Managing Director Franz A. Wenzel explain why local American consulting expertise is a key success factor for the US market, what differences between European and American corporate and work culture are decisive, and how enomyc will provide even more targeted support to medium-sized companies in their global core markets in the future.
Strategy & Corporate Performance
The pharmaceutical industry is at a turning point. While global demand for active pharmaceutical ingredients (APIs) is rising, more and more medium-sized manufacturers in Europe are coming under pressure. Skyrocketing location costs and crippling regulations, as well as dependence on Asian suppliers, are making life difficult for them. The market is growing, but not for everyone. In their article, Dr. Stefan Frings and Marius Stenzel explore why some companies are constantly losing ground despite rising demand and what they can do now to adapt their production, supply chains, and organization to the new challenges.
Strategy & Corporate Performance
Do you buy premium brands and save money at discount stores? Recent studies show that Germans have become even more price-sensitive. At the same time, however, the market volume for luxury goods is also growing. Manufacturers and retailers are under pressure: how can they strike the right balance between price sensitivity and customer loyalty? Marketing expert Peter Klein believes that companies should focus on the value of their products. However, most companies lack a clear, professional pricing strategy developed by a specialized pricing team. How can this be improved?
Strategy & Corporate Performance
Pricing is one of the most powerful but often underestimated levers for increasing profits and company value. Even small changes can have a big impact: a price increase of just 1% can boost operating profit by up to 11% with the same sales volume. In contrast, a price reduction of 5 percent requires a rather unrealistic sales increase of around 19 percent if profits are not to plummet. Artificial intelligence (AI) is now putting pricing back on the agenda for small and medium-sized businesses. In this interview, enomyc experts Jan Ulrik Holsten and Franz A. Wenzel explain how AI is changing pricing and what options this opens up for companies.
Strategy & Corporate Performance
Large OEMs have to do it, as do medium-sized companies whose plants in one region are underutilized while customers in another market cannot be supplied quickly enough. Whether large or small, virtually all companies have to continuously adapt their production capacities to changing requirements. In a world where what seemed like an ironclad rule yesterday may no longer apply tomorrow, this is no easy task. In their article, enomyc experts Max Stehr and Christian Zeller explain what companies should pay attention to and why involving an experienced partner at an early stage can avoid a lot of unrest, friction losses, and often also costs.
Digital Strategy
Only a fraction of German companies use blockchain in their daily practice. Does blockchain technology create more problems than solutions? Or does the decentralized system actually hold untold opportunities? How do companies benefit from stablecoins and DeFi? And how can blockchain solutions be implemented in German SMEs? Technology expert Franz A. Wenzel, Director at enomyc, answers burning business questions.
Strategy & Corporate Performance
The wind energy market in Germany is racing from one record to the next. Never before have so many permits for new turbines been issued as last year. Almost a third of electricity is now generated by wind power. Nevertheless, the industry is not a sure-fire success. This is not only because the market is often as volatile as the winds that blow. Growing competition from Asia is also putting pressure on companies. In their article, enomyc authors Dr. Stefan Frings and Viola Damberg take a look at the most important current developments and outline how suppliers can best equip themselves for the increasingly harsh winds of competition.
Strategy & Corporate Performance
2025 was a challenging year—and a year of professionalization. Many small and medium-sized enterprises (SMEs) refined their business models, adjusted their financing strategies, and tackled technological change more actively than in previous years. We talk to enomyc founders Martin Hammer and Uwe Köstens about key developments and what will be crucial for SMEs in 2026.
Strategy & Corporate Performance
With the opening of its US office in Anderson, South Carolina, enomyc is taking an important strategic step in international consulting. In an interview, founder Martin Hammer and Managing Director Franz A. Wenzel explain why local American consulting expertise is a key success factor for the US market, what differences between European and American corporate and work culture are decisive, and how enomyc will provide even more targeted support to medium-sized companies in their global core markets in the future.
Strategy & Corporate Performance
The pharmaceutical industry is at a turning point. While global demand for active pharmaceutical ingredients (APIs) is rising, more and more medium-sized manufacturers in Europe are coming under pressure. Skyrocketing location costs and crippling regulations, as well as dependence on Asian suppliers, are making life difficult for them. The market is growing, but not for everyone. In their article, Dr. Stefan Frings and Marius Stenzel explore why some companies are constantly losing ground despite rising demand and what they can do now to adapt their production, supply chains, and organization to the new challenges.
Strategy & Corporate Performance
Do you buy premium brands and save money at discount stores? Recent studies show that Germans have become even more price-sensitive. At the same time, however, the market volume for luxury goods is also growing. Manufacturers and retailers are under pressure: how can they strike the right balance between price sensitivity and customer loyalty? Marketing expert Peter Klein believes that companies should focus on the value of their products. However, most companies lack a clear, professional pricing strategy developed by a specialized pricing team. How can this be improved?
Strategy & Corporate Performance
Pricing is one of the most powerful but often underestimated levers for increasing profits and company value. Even small changes can have a big impact: a price increase of just 1% can boost operating profit by up to 11% with the same sales volume. In contrast, a price reduction of 5 percent requires a rather unrealistic sales increase of around 19 percent if profits are not to plummet. Artificial intelligence (AI) is now putting pricing back on the agenda for small and medium-sized businesses. In this interview, enomyc experts Jan Ulrik Holsten and Franz A. Wenzel explain how AI is changing pricing and what options this opens up for companies.
Strategy & Corporate Performance
Large OEMs have to do it, as do medium-sized companies whose plants in one region are underutilized while customers in another market cannot be supplied quickly enough. Whether large or small, virtually all companies have to continuously adapt their production capacities to changing requirements. In a world where what seemed like an ironclad rule yesterday may no longer apply tomorrow, this is no easy task. In their article, enomyc experts Max Stehr and Christian Zeller explain what companies should pay attention to and why involving an experienced partner at an early stage can avoid a lot of unrest, friction losses, and often also costs.
Digital Strategy
Only a fraction of German companies use blockchain in their daily practice. Does blockchain technology create more problems than solutions? Or does the decentralized system actually hold untold opportunities? How do companies benefit from stablecoins and DeFi? And how can blockchain solutions be implemented in German SMEs? Technology expert Franz A. Wenzel, Director at enomyc, answers burning business questions.
Strategy & Corporate Performance
The wind energy market in Germany is racing from one record to the next. Never before have so many permits for new turbines been issued as last year. Almost a third of electricity is now generated by wind power. Nevertheless, the industry is not a sure-fire success. This is not only because the market is often as volatile as the winds that blow. Growing competition from Asia is also putting pressure on companies. In their article, enomyc authors Dr. Stefan Frings and Viola Damberg take a look at the most important current developments and outline how suppliers can best equip themselves for the increasingly harsh winds of competition.
Digital Strategy
Der Markt für Künstliche Intelligenz (KI) boomt. Immer mehr Anbieter preisen ihre Lösungen an. Doch bei genauer Betrachtung entpuppt sich so manche vermeintlich intelligente Neuigkeit als Mogelpackung, schließlich lässt sich allein mit dem Label „Künstliche Intelligenz“ ordentlich Geld verdienen. Mittelständische Unternehmen stehen dadurch oft vor einem Dilemma: Einerseits möchten sie KI-Lösungen einführen, um beispielsweise von Effizienzsteigerungen zu profitieren, andererseits ist die Auswahl von Tools aufwändig und bleibt oft ohne Ergebnis. In ihrem Beitrag erklären die enomyc-Autoren Carla Dausend und Leonard Rampf, welche Fehler Unternehmen vermeiden sollten und was beim Einstieg ins Thema zu beachten ist.
Digital Strategy
US corporations such as Amazon and Walmart want to revolutionize the payment system. According to recent reports, they are working on minting their own digital currencies –Stablecoins. These promise faster payment processing, lower transaction costs, and complete control over payment flows. This is reason enough for German SMEs to take a closer look at the technology, say Franz Wenzel, Stella Weisser, and Tom Agsten from enomyc. The three have been working on blockchain and crypto topics for a long time and were on site at the Berlin Blockchain Week 2025 (BBW) to discuss and interact with other teams about the current trends and applications. In this article, they explain what is behind this trend toward digital payments—and how blockchain, Web3, and digital currencies is being translated into real business models.
Strategy & Corporate Performance
It is not only consumers who research product features, prices, and customer reviews online before making a purchase; SMEs have long been doing the same. The information monopoly that salespeople once enjoyed has given way to digital transparency. This has many advantages for buyers, but it also forces suppliers who want to grow to revamp their sales processes. enomyc author Jan-Ulrik explains how the role of sales must change and what contribution it must make to successful customer acquisition.
Digital Strategy
Disruptive technologies such as genAI are becoming increasingly important in the business world. This presents the upper midmarket segment with the challenge of not only understanding these technologies as a trend, but also applying them in practice in order to best increase efficiency and innovative capacity. Concerns that the barriers to entry are too high for SMEs are unfounded, says head of innovation at enomyc and author, Franz Wenzel. A certain amount of preparation and training is essential, however, a strategy for AI integration that has been worked out down to the last detail is not necessary from the get go. He is convinced that two factors are much more decisive: Understanding. And time.
Let's be honest: new technologies and ground-breaking innovations are topics that most of us would expect to find in Silicon Valley rather than in German SMEs. The long list of German SMEs whose products and solutions are in demand all over the world shows that this is not the whole truth. The secret of their success: above-average innovative strength. The Top 100 competition honours precisely such companies. This year, enomyc is also among the winners. How is innovation "organised" there and how do customers benefit when their consultancy is innovative? We talked about this with Julia Hammer, COO and Managing Director, and Franz Wenzel, Director at enomyc.
Digital Strategy
Nine out of ten companies are victims of data theft, espionage or sabotage. Practically any company can become a victim, from a small tax consultant to a major international corporation. The extorted ransoms reach ever more dizzying heights and lead many a company into insolvency. Which actors and structures are behind the cyberattacks and, above all, how can one protect oneself? That's what we asked Andreas Persihl. He is owner of Hamburg-based CAPERIUM GmbH, which specialises internationally in crisis analysis, prevention and defence.
Digital Strategy
Incendiary, destructive and fascinating all at once, cyberattacks are leading the current polycrisis. Critical infrastructure is under attack, and reports are piling up at state criminal investigative agencies and public prosecutor offices alike. One thing is clear to the experts: Cyberattacks cannot be avoided. It is important, now more than ever, that companies know how to react to them, lest the future judge them harshly for their failure to respond accordingly. How can companies better arm themselves against cyberattacks? And if attacks succeed: How do they switch to "incident response" instead of "headless chicken mode"? It is time to ask an expert. Philipp Seebohm from AON shares insights and recommendations from eight years of cyber risk management.
Digital Strategy
Limited content, static and restricted to heavy, stationary workstations. What these words evoke from times past was a novelty back in the 1990s: Web 1.0. While hardware shrank and connections improved, the mobile Internet grew. The 2000s brought about Web 2.0 and with it dynamic, interactive communication via social media and communities. And now? We are on the brink of Web 3.0: Decentralized, anonymous Internet, built on the blockchain. The age of cryptos, NFTs, DAOs and the metaverse has begun. The possibilities? Limitless, they say. But what exactly is the metaverse? What effect does it have on businesses? For which industries can it become highly interesting and which scenarios already serve companies as an assessment? An outlook with Franz Wenzel, Director at enomyc.
