Digital Strategy

Only a fraction of German companies use blockchain in their daily practice. Does blockchain technology create more problems than solutions? Or does the decentralized system actually hold untold opportunities? How do companies benefit from stablecoins and DeFi? And how can blockchain solutions be implemented in German SMEs? Technology expert Franz A. Wenzel, Director at enomyc, answers burning business questions.

Der Markt für Künstliche Intelligenz (KI) boomt. Immer mehr Anbieter preisen ihre Lösungen an. Doch bei genauer Betrachtung entpuppt sich so manche vermeintlich intelligente Neuigkeit als Mogelpackung, schließlich lässt sich allein mit dem Label „Künstliche Intelligenz“ ordentlich Geld verdienen. Mittelständische Unternehmen stehen dadurch oft vor einem Dilemma: Einerseits möchten sie KI-Lösungen einführen, um beispielsweise von Effizienzsteigerungen zu profitieren, andererseits ist die Auswahl von Tools aufwändig und bleibt oft ohne Ergebnis. In ihrem Beitrag erklären die enomyc-Autoren Carla Dausend und Leonard Rampf, welche Fehler Unternehmen vermeiden sollten und was beim Einstieg ins Thema zu beachten ist.

US corporations such as Amazon and Walmart want to revolutionize the payment system. According to recent reports, they are working on minting their own digital currencies –Stablecoins. These promise faster payment processing, lower transaction costs, and complete control over payment flows. This is reason enough for German SMEs to take a closer look at the technology, say Franz Wenzel, Stella Weisser, and Tom Agsten from enomyc. The three have been working on blockchain and crypto topics for a long time and were on site at the Berlin Blockchain Week 2025 (BBW) to discuss and interact with other teams about the current trends and applications. In this article, they explain what is behind this trend toward digital payments—and how blockchain, Web3, and digital currencies is being translated into real business models.

Disruptive technologies such as genAI are becoming increasingly important in the business world. This presents the upper midmarket segment with the challenge of not only understanding these technologies as a trend, but also applying them in practice in order to best increase efficiency and innovative capacity. Concerns that the barriers to entry are too high for SMEs are unfounded, says head of innovation at enomyc and author, Franz Wenzel. A certain amount of preparation and training is essential, however, a strategy for AI integration that has been worked out down to the last detail is not necessary from the get go. He is convinced that two factors are much more decisive: Understanding. And time.

Let's be honest: new technologies and ground-breaking innovations are topics that most of us would expect to find in Silicon Valley rather than in German SMEs. The long list of German SMEs whose products and solutions are in demand all over the world shows that this is not the whole truth. The secret of their success: above-average innovative strength. The Top 100 competition honours precisely such companies. This year, enomyc is also among the winners. How is innovation "organised" there and how do customers benefit when their consultancy is innovative? We talked about this with Julia Hammer, COO and Managing Director, and Franz Wenzel, Director at enomyc.

Nine out of ten companies are victims of data theft, espionage or sabotage. Practically any company can become a victim, from a small tax consultant to a major international corporation. The extorted ransoms reach ever more dizzying heights and lead many a company into insolvency. Which actors and structures are behind the cyberattacks and, above all, how can one protect oneself? That's what we asked Andreas Persihl. He is owner of Hamburg-based CAPERIUM GmbH, which specialises internationally in crisis analysis, prevention and defence.

Incendiary, destructive and fascinating all at once, cyberattacks are leading the current polycrisis. Critical infrastructure is under attack, and reports are piling up at state criminal investigative agencies and public prosecutor offices alike. One thing is clear to the experts: Cyberattacks cannot be avoided. It is important, now more than ever, that companies know how to react to them, lest the future judge them harshly for their failure to respond accordingly. How can companies better arm themselves against cyberattacks? And if attacks succeed: How do they switch to "incident response" instead of "headless chicken mode"? It is time to ask an expert. Philipp Seebohm from AON shares insights and recommendations from eight years of cyber risk management.

Limited content, static and restricted to heavy, stationary workstations. What these words evoke from times past was a novelty back in the 1990s: Web 1.0. While hardware shrank and connections improved, the mobile Internet grew. The 2000s brought about Web 2.0 and with it dynamic, interactive communication via social media and communities. And now? We are on the brink of Web 3.0: Decentralized, anonymous Internet, built on the blockchain. The age of cryptos, NFTs, DAOs and the metaverse has begun. The possibilities? Limitless, they say. But what exactly is the metaverse? What effect does it have on businesses? For which industries can it become highly interesting and which scenarios already serve companies as an assessment? An outlook with Franz Wenzel, Director at enomyc.