Media & Technology

Innovation and Growth in the Digital Age.

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Media and Technology: Markets in Transition

Prefer streaming a movie at home. Prefer scrolling through news on social media. Prefer podcasts over radio and playlists over records. What happens on a small scale is disruptive on a large scale: Digital transformation has turned telecommunications companies into media enterprises. Publishing houses have shed their printing operations and founded digital agencies. Increasingly, media companies are merging with software companies.

What Is Driving Change? A Fundamental Shift in Media Consumption

Streaming and on-demand services are only part of the picture. Technology is advancing faster, and innovation cycles are shortening. New players are entering the market. Global content is expanding choice and raising audience expectations. Digital platforms and new advertising formats are displacing traditional offerings. AI is adding another dimension through personalised content.

Consulting in Tech & Media creates clear strategies for sustainable success
Mario Trapp, Partner and Head of Digital Strategy View Mario Trapp´s Profile

Taking Responsibility for Digital Transformation

We take responsibility for delivering your company’s transformation.

Digital transformation requires changes to both processes and the organisation. We connect the implementation of new solutions with the planning and development of your business, with a focus on speed, efficiency, and measurable results. A new CRM system alone is not enough. Transformation also requires commitment, expertise, capital, the right network, and strong partners. enomyc brings commercial expertise and project experience across digital and financial disciplines.

Our Service

Electrification, software, and global cost pressures are reshaping the automotive value chain.

Volatile demand, intensified competition from China, regulatory uncertainty, and high investment requirements are forcing OEMs and suppliers to realign their portfolios, locations, and capital. We create a solid foundation for decision-making, strengthen cost efficiency and performance, and manage the implementation process in collaboration with customers, financing partners, and employee representatives.

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Latest Perspectives on Media and Technology

Icon-basierte Visualisierung von KI-Technologie und Prozesse – Einsatz von Künstlicher Intelligenz im Mittelstand

Der Markt für Künstliche Intelligenz (KI) boomt. Immer mehr Anbieter preisen ihre Lösungen an. Doch bei genauer Betrachtung entpuppt sich so manche vermeintlich intelligente Neuigkeit als Mogelpackung, schließlich lässt sich allein mit dem Label „Künstliche Intelligenz“ ordentlich Geld verdienen. Mittelständische Unternehmen stehen dadurch oft vor einem Dilemma: Einerseits möchten sie KI-Lösungen einführen, um beispielsweise von Effizienzsteigerungen zu profitieren, andererseits ist die Auswahl von Tools aufwändig und bleibt oft ohne Ergebnis. In ihrem Beitrag erklären die enomyc-Autoren Carla Dausend und Leonard Rampf, welche Fehler Unternehmen vermeiden sollten und was beim Einstieg ins Thema zu beachten ist.

Carla Dausend, Leonard Rampf

Big Data

Strategy & Corporate Performance

Better decisions with the right technology

Forecasts are difficult, especially when they concern the future. What sounds so flippant and easy is often a great burden in everyday business life, as most decisions have to be made under great uncertainty. Nobody knows what the future holds and which decision will turn out to be the right one in the end. In their article, our enomyc authors Stefan Frings and Mario Trapp show how modern business intelligence and business analytics solutions can also help SMEs to make better-informed and therefore sounder decisions.

Dr. Stefan Frings, Mario Trapp

Strategy & Corporate Performance

Big Data: How companies make their data talk

It’s a horror scenario for any company: losing one your highest-revenue customers. The management wants to know how the loss will affect the operating result. The consequences for turnover, inventory, material and personnel costs also need to be identified as quickly as possible. In theory, this is the time for management control. In practice, however, this is often hopelessly overwhelmed. In his article, enomyc author Peter Kink describes how companies can quickly gain an overview with targeted mass data analysis. And why, despite everything, corporate management remains a managerial domain.

Peter Kink-Katthöfer

Künstliche Intelligenz im Mittelstand

Disruptive technologies such as genAI are becoming increasingly important in the business world. This presents the upper midmarket segment with the challenge of not only understanding these technologies as a trend, but also applying them in practice in order to best increase efficiency and innovative capacity. Concerns that the barriers to entry are too high for SMEs are unfounded, says head of innovation at enomyc and author, Franz Wenzel. A certain amount of preparation and training is essential, however, a strategy for AI integration that has been worked out down to the last detail is not necessary from the get go. He is convinced that two factors are much more decisive: Understanding. And time.

Franz Wenzel

Mario Trapp, Partner und Head of Strategy

Skepticism and reservations, fascination and anticipation: no matter how you feel about AI – you are certainly not alone. No wonder, says Mario Trapp. After all, AI is a pioneering technology. It gives rise to tangible changes. And it provokes. Even myths: “We’re in the SME sector here. AI is too far removed from what we do at the core," is one assumption. A false one, says Trapp. As a Partner in Restructuring & Transformation and Head of Digital Strategy, he has been observing the technological developments of AI for quite some time. His world? Big data and data analysis. His industries? Many – primarily owner-managed companies. How does he himself apply AI in business? Should companies already be hiring Chief AI Officers? And which AI developments make even him uneasy? Get to know our new partner. And how to improve your prompts.

Despina Borelidis

Technologie-Expert Franz A. Wenzel, Director bei enomyc

Only a fraction of German companies use blockchain in their daily practice. Does blockchain technology create more problems than solutions? Or does the decentralized system actually hold untold opportunities? How do companies benefit from stablecoins and DeFi? And how can blockchain solutions be implemented in German SMEs? Technology expert Franz A. Wenzel, Director at enomyc, answers burning business questions.

Despina Borelidis

Digitale Transformation: Die drei häufigsten Fehler

Digitalization has become an indispensable part of our everyday life. It is becoming increasingly important for consumers and companies alike and is equally driving the demands of all to the extreme. In addition to the gigantic opportunities and market potential that digitization offers, it also presents companies with perhaps the greatest challenge since its inception. Be it with regards to services or products: innovation is required! But so are fast adaptation and intuitive operability. What do our digitalization experts observe at enomyc? What are the three biggest pitfalls that are encountered during the digitalization process? How can companies recognize them in time, and how can they avoid them?

Digitalteam enomyc

Wie Hackerbanden arbeiten und was Unternehmen jetzt über Cyberrisiken wissen sollten

Nine out of ten companies are victims of data theft, espionage or sabotage. Practically any company can become a victim, from a small tax consultant to a major international corporation. The extorted ransoms reach ever more dizzying heights and lead many a company into insolvency. Which actors and structures are behind the cyberattacks and, above all, how can one protect oneself? That's what we asked Andreas Persihl. He is owner of Hamburg-based CAPERIUM GmbH, which specialises internationally in crisis analysis, prevention and defence.

Anette von Löwenstern

Selected Media and Technology Experts